Want to Reach the Right Target Audience?

In marketing and advertising, a target audience is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. Discovering the appropriate target market(s) to market a product or service to is one of the most important stages involved with market research.

Cresh Marketing will find your target audience by researching database lists of consumers in your area. We may target them utilizing the following factors:

• Demographics
  Age, gender, income, ethnicity, occupation, religion, race, social class, family size
• Psychographics
  Lifestyles, interests, opinions, behavior, perceptions and attitudes
• Geographics
  Zip codes, city, county and state size, terrain, climate, region, urban, suburban, rural, and natural resources

Accurate target market selection is crucial to productive marketing efforts. Products (and even companies) sometimes fail because marketers do not identify appropriate customer groups at which to aim their efforts. Identification and analysis of a target market provide a foundation for developing an effective marketing campaign.